Coração
de
Cacau

1
Industry

Cacao community

2
Year

2024

3
Services

Web design

Event system

Tickets & shop

Coração de Cacau gathers people around cacao, and no two of their events are the same, so they asked for a home where a new event never meant building a new page by hand. I built them one from scratch, where every event shapes its own page and Momo and his team run all of it themselves.

The community moved to another platform in 2026, after two and a half years on this site.

A Coração de Cacau gathering, people sitting in a circle around a cacao altar

A cacao community that gathers a few times a year, found by 1,620 people on Google in its first year and run entirely by its own team.

1,620
visits from Google search in the first year
2½ years
on this site, every gathering built from what the team filled in
1 page
for every event, with its own tickets, styled like the site
"Now our tribe has a beautiful portal where they can feel at home, no matter where they are, and I update everything myself."
Momo Momo
Co-founder, Coração de Cacau
How it got there

Coração de Cacau gathers people around cacao, and no two of their events are the same. I built them a home from scratch, where every event shapes its own page and Momo and his team run all of it themselves.

The community moved to another platform in 2026, after two and a half years on this site.

A Coração de Cacau gathering, people sitting in a circle around a cacao altar

Strategy

1
Events that build themselves

Every event has different needs, so each section only appears when the team fills it in. Simple for them, and the hard part stays out of sight.

2
Designed from the community

No templates. The visual language came from what Coração de Cacau actually is: warmth, connection, ritual and joy.

3
No dead ends

When the shop couldn't open yet, a "How to order" page kept people buying while each event's tickets stayed on their own page.

One gathering, one page: the programme, voices from the circle, the land, and the tickets at the end.
The whole community, from gatherings to the shop, in one warm place.

Design

1
Warm before a word is read

Warm tones, generous space and imagery that breathes, so a visitor feels the community before they read about it.

2
Motion that belongs

Small animations add life to the page and stay out of the way.

3
Built to be managed

Events, sliders and every layout variation run from one place she edits herself.

Coração de Cacau website on a phone, homepage

1. The first screenOne tribe, one family, and the next gathering one tap away.

Coração de Cacau website on a phone, an event page

2. The shopCeremonial cacao, with everything people need to know before they buy.

Coração de Cacau website on a phone, the shop

3. About cacaoThe question they're asked again and again, answered once.

Results

Coração de Cacau website on a phone
Momo, co-founder of Coração de Cacau
MOMO
Co-Founder, Coração de Cacau
I am so grateful for Tiago creating this beautiful portal, where our tribe can feel at home, no matter where they are.

It beautifully carries the spirit of Coração de Cacau, not only as a space for connection and staying updated on upcoming events but also as a gateway to our shop.
H.Studio concept site for Harvey Specter, portrait over the name in large type
Next case:

H.Studio
(concept)