The client can feel it when you need the money

Almost three years in, the work is finally coming back to me. What changed most was how calm I was when I asked for it.

1
Time to read

4 minutes

2
Published

3
Topic

Freelancing

Money

Patience

Tiago sitting in a ceremony robe, one hand on his chest and one on his belly, candles in front of him

In short

  • When money is tight, the pressure shows, and the person on the other side can feel it.
  • You can be calm with little money, if you treat freelancing as a long investment.
  • Free work and small problems come first. Bigger problems and bigger budgets come later, one step at a time.

Almost three years later

Right now, two people I have known for years are coming back to me to improve their websites. One runs a school of sound, the other a dance community.

It has been almost three years since I started. The process was slower than I wanted, and that is fine.

When I look back, my skills changed, and so did something harder to see: the place I was asking from.

Money is loud

In most homes, the main stress is money. In freelancing, it follows you into every call.

When you need the money, even for work you love, the client feels it. They might genuinely want to help you. And part of them notices that the money comes first, that there is a pressure behind your words.

The client can feel it when you need the money.

Now picture someone a little more at ease. Same skills, same price. The conversation feels different, and so does the decision.

Calm, with very little in the bank

It is possible to be in that calm place with very little money. It depends on how you look at the work.

Freelancing is a long investment. You do not climb ten steps at once. You climb one, and then the next.

Nobody starts with a portfolio that brings in several 5,000€ clients every month. That is the view from the top of the ladder, and everyone starts at the bottom.

The ladder

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Free work, family and friends

You start with people who already trust you. It is how you learn, and it is how you get the first things to show.

2
Small problems, small budgets

You get better at the craft, and at talking about it. You start to see the same problems again and again, and you solve the small ones.

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Bigger problems, bigger budgets

With time you talk with people whose problems are bigger. You value your work more, and charging more feels honest, because you know what it is worth.

Each step builds the confidence for the next one. Taking on more clients feels easier, because by then you have a process that fits your people.

Where that leaves me

Today I can take my time with a client whose calendar is full of retreats and courses. A site of two weeks can take two months, and I do not need to rush it, because I am not asking from pressure.

If you are on the first step, doing work for free or for your family, you are exactly where this starts. You are on the ladder.

If this is where you are, say hello.

Whether you are a freelancer on the first step or someone who needs a site built with patience, a message is enough.

Next post:

Why I told a client
not to redesign
his website (yet)