Holistic therapy
2025, 2026
Brand & copy
Web design
Booking & quiz
Migration
Anica had clients who trusted her hands and a practice that lived in her messages, and she asked me for a way out, because every booking began with the same questions answered one at a time. I built her brand and her site from the first conversation: an identity grown from the five elements, a quiz that asks what she used to ask, and bookings that arrive while she's in session.
A holistic therapist whose bookings lived in her messages, now booked while she is in session.
"I didn't have a clear idea of what I wanted, but Tiago ingeniously managed to capture the aesthetic vision I had in mind. He brought the website of my dreams to life."
Anica Cortez
Anica had clients who trusted her hands and a practice that lived in her messages. I built her brand and her site from the first conversation: an identity grown from the five elements, a quiz that asks what she used to ask, and bookings that arrive while she's in session.
We started with two conversations, about who she works with and why, and about what the site had to do. The five natural elements came out of it, and everything on the site grew from there.
The questions she used to ask one person at a time, answered before anyone writes to her. Each answer points to one therapy and its calendar.
The site moved off a paid platform onto files in her name, so the monthly bill stopped and nothing is rented.
Earth, water, fire, air and ether each have a colour, a symbol and an illustration. A visitor learns her language just by scrolling.
Palette, type and imagery came from one moodboard. The Celtic symbols we chose together became her five elements, and the site feels as if it grew there.
The hero moves slowly, the way her sessions do. Everything else stays still so the words can land.
1. The first screenWho she helps, and the button to book.
2. Five questions, one elementThe quiz tells each person which therapy to start with.
3. Book without a messagePick a day, pick a time, and it is done.
A year after launch, I went back in. Same brand, same photos. The site was beautiful and still lost people between “I want this” and “I booked”.
Before writing a word, I took Anica through 38 questions about her work. The answer was one person, and now the headline speaks to her.
BeforeAfter
It used to open TidyCal in another tab, with another look. Now she reads about the therapy, picks a day and books, on the same page. The reminders go out on their own.
BeforeAfter
It used to sit at the bottom of the home page, where almost nobody scrolled. The questions now sound like something Anica would say, and the answer points to one therapy.
BeforeAfter
Also new: a page for her services, a section on who it's for, the process in plain words, a new About page, and her Instagram live on the site.
Working with Tiago has been a very interesting journey.
We have known each other for some time and are friends, but we had never worked together. I decided to collaborate with him because I naturally trust the work of my friends, and Tiago did not disappoint me, quite the contrary.
I loved the intuitive way he works. In addition to supporting the entire technical process of producing the website and images, he proved to be an extremely patient person, always keeping up with my pace and respecting all my choices. With diplomacy, but also with firmness, he managed to keep me focused on reaching the final goal: creating the website.
I didn't have a clear idea of what I wanted, but Tiago ingeniously managed to capture the aesthetic vision I had in mind. Based on my descriptions, and also on what he already knew about me, he brought the website of my dreams to life, and for that I am deeply grateful. He was, in a way, like an eagle: he managed to take a broader view of what I wanted, even when I myself couldn't see it clearly.
I consider him an extremely competent professional: methodical, organized, and talented in creating everything necessary to develop a project of this kind. In addition, he helped me find simple solutions to deal with existential questions about the website.
For all this, I leave here my testimony and my gratitude for Tiago's excellent work.
Scan the code with your phone and the chat opens, already addressed to me.
