Bárbara
Santos

1
Industry

Bridal makeup

2
Year

2026

3
Services

Migration

Web design

Copywriting

Two languages

Bárbara is a bridal makeup artist in the Algarve, and she asked for a site brides could actually find. Her old site looked lovely, but Google could barely read it and every change went through someone else. Now it speaks English and Portuguese, brides find it, and she edits it herself.

Live site
Bárbara Santos lining a bride's lips on her wedding morning

A bridal makeup site moved off Wix, now loading almost instantly in two languages, and hers to edit.

50 → 94
speed on a phone, in Google's own check
100
for accessibility and for search, on every page
0€
a year in hosting, off Wix's yearly plan
"The website now loads almost instantly. It no longer feels like a DIY website, and I feel much more confident sending potential clients there."
Bárbara Santos Bárbara Santos
Bridal makeup artist, Algarve
How it got there
Bárbara Santos applying bridal makeup on a wedding morning

Bárbara is a bridal makeup artist in the Algarve. Her old site looked lovely, but Google could barely read it and every change went through someone else. Now it speaks English and Portuguese, brides find it, and she edits it herself.

Strategy

1
Keep what already works

Her brand already worked and brides already found her. So the photos, the words and every web address stayed, and links saved years ago still open the right page.

2
Help Google read it

Ten of the fourteen pages had no clear title for Google, and 380 of the 460 photos had no description. Now every page and every photo says what it is, in both languages.

3
Easy for the one person who edits it

Bárbara isn't technical and has nobody to call when something won't publish. She clicks the text on her own page, changes it, and it goes live straight away.

A bride's path: the photos, her questions answered, and one calm button to check a date.
Same brand, same photos. Rebuilt underneath, so it opens fast and reads clearly.

Design

1
Seventeen fonts, three kept

The old site loaded seventeen different fonts. The new one keeps the three that carry her brand, so pages open faster and read calmer.

2
One site for every screen

Wix sent phones a separate site. Now one layout fits every screen, and on a phone the galleries keep two photos per row, so a portrait never fills the whole screen.

3
A shorter opening

The opening curtain became part of her brand on every screen. It now takes 2.6 seconds instead of 4.5, and plays once per visit.

Bárbara Santos homepage on a phone

1. The first screenWho she is and where she works, in her words.

The bridal makeup page on a phone

2. The bridal pagePhotos first, two per row on a phone.

The contact page on a phone

3. The enquiry formDate, service and places, checked before it is sent.

Before and after

From the outside, almost nothing changed. These are the small things a bride notices without knowing why.

1
A footer you can read

White text on a pale background. Her email was almost impossible to read, especially outdoors on a phone. Same footer, same brand, and now the email is the first thing you see.

Before: the footer, with the email in white on a pale beige background After: the same footer, with the email in dark text, a privacy policy and the complaints book BeforeAfter
2
A calmer menu

The dropdown covered the page behind it, and a flag stood in for “English”. Now the menu opens cleanly and the language switch says EN and PT.

Before: menu with a flag for the language After: menu with an EN and PT switch BeforeAfter
3
Words that sound like her

Same section, same photo. “Enquire Now” became “Check availability”, to match a brand that never pushes.

Before: a button that says Enquire Now After: a button that says Check availability BeforeAfter

Old site → new site

Measured with Google's own check (Lighthouse), on the live site. 100 is the top score in each one.

Speed
Mobile5094
Desktop7597
Accessibility
Mobile92100
Desktop93100
Best practices
Mobile96100
Desktop96100
Search
Mobile100100
Desktop100100

Also new: an enquiry form that asks for what she needs, and answers to the questions brides ask most.

Results

The bridal makeup page on a phone
Bárbara Santos smiling, holding a fan of makeup brushes against her shoulder
BÁRBARA SANTOS
Bridal Makeup Artist, Algarve
The website was taking too long to load, and people could leave within just a few seconds without even seeing what I had to offer.

The biggest difference for me was the speed. The website now loads almost instantly.

It no longer feels like a DIY website, and I feel much more confident sending potential clients there.
Anica Cortez Healing, a hand held out to the sunset light
Next case:

Anica
Cortez