You
are
Love

1
Industry

Organic clothing

2
Year

2026

3
Services

Brand & copy

Web design

Online shop

Four languages

You are Love is organic clothing made in small batches by Ana Marta and Arthur, in Alentejo. After six years on Etsy, paying its fees with other sellers listed beside their clothes, they asked for a shop of their own, one that sells thirteen pieces, shows who makes them, and runs quietly while Ana stays off screens.

Live site
Ana in the forest wearing the tulip wrap dress in white

Organic clothing from Alentejo, off Etsy after six years, now in a shop of their own in four languages.

4 languages
English, Portuguese, French and Spanish, from launch
No fees
and no rival listings beside their clothes
1 place
for every order, price, photo and piece in stock
"Now we have a beautiful page to showcase our clothes, where people can easily order, and we have full control over the process."
Ana Marta & Arthur Ana Marta & Arthur
Founders, You are Love Clothes
How it got there
Ana from You are Love in the forest, wearing one of their organic dresses

You are Love is organic clothing made in small batches by Ana Marta and Arthur, in Alentejo. After six years on Etsy they wanted a shop of their own, one that sells thirteen pieces, shows who makes them, and runs quietly while Ana stays off screens.

Strategy

1
The word was already there

Ana and Arthur used “remember” across four projects without ever planning it: the clothes, the singing circles, Ana's bio, Arthur's book. That word became the brand, and the honest answer to why a dress costs 144€.

2
Built to be left alone

Ana stepped away from screens for her health, so the journal was cut before it began. Pages that look right untouched for a year, one simple place to change prices, stock and photos, and orders that arrive by email.

3
One thing to buy

A shop that turns into a personal portal sells less. The songs, the children's books and Ana's photography give context and link out. Clothing is the only thing to buy, and each page asks for one thing.

Filter, open a piece, add it to the cart. Checkout runs on Stripe, with shipping worked out per country.
Every photo shot in the same forest, with the sun coming through the leaves.

Design

1
Filtered light

Every photo was shot in the same forest, with sun coming through the leaves. The palette came from those photos and from the label sewn into each piece: raw linen, bark, and one warm earth tone to mark the way.

2
Chosen on the live site

The hero was picked from three real, clickable versions, and the typeface was compared live on the site. The one that won is rough enough to read as handmade without looking like a fashion magazine.

3
Motion that breathes

Nothing snaps, everything settles. Everything moves the same slow way, and nothing travels far. The spiral symbol turns once every 80 seconds, and product videos play on hover, one at a time.

You are Love shop homepage on a phone

1. The first screenWho makes it, and the way into the shop.

A You are Love product page on a phone

2. One piece, one pagePhotos, fabric, size and a single button to add it.

The You are Love story page on a phone

3. Their story, in their wordsAna and Arthur's text, word for word.

Results

You are Love shop homepage on a phone
Arthur playing guitar and Ana Marta singing, sitting together in the forest
ANA MARTA & ARTHUR
Founders of You are Love Clothes
Tiago built just that, and went beyond our expectations, integrating elements of the brand and creative details we hadn't even shared.

Now we have a beautiful page to showcase our clothes, where people can easily order, and we have full control over the process.
Bárbara Santos applying bridal makeup on a wedding morning
Next case:

Bárbara
Santos